" piece, and incredibly impressed by the Millennials represented in the article. Read on for more about who and how Millennials are making a difference in Greater Minnesota!
IQ Magazine
Franz Vancura: “I came to the conclusion that I’d have a better quality of life staying here.”
Generation Next: The Millennials
Franz Vancura always thought he’d 
practice law in the Twin Cities. That certainly was the plan when a 
Minneapolis law firm hired him in 2011. But when
 his new employer encouraged the recent University of St. Thomas School 
of Law graduate to take a year to clerk for a judge before jumping into 
life as a corporate attorney, Vancura didn’t pursue any opportunities in
 the metro area. “I applied to any judge north of Brainerd,” said the 
New Ulm native.
Vancura’s interest in the region started 
when he was young. His family owned property on Little Webb Lake in 
Hackensack and he had happy memories of fishing and relaxing with 
friends and relatives on the lake.  “I had a real connection with the 
geography and nature of the area,” he said. When he was hired by Judge 
John P. Smith in Walker, Vancura packed up his Minneapolis condo and 
moved to a cabin in the woods on Horseshoe Lake.
Most people with big-city ambitions would
 find the off season at a resort community like Walker a little sleepy. 
But Vancura thrived, especially after he bought an English Springer 
Spaniel and spent his weekends walking through the woods hunting grouse 
and pheasants. “It became harder and harder to justify leaving a place I
 loved and a community I’d gotten involved in to go back to the Twin 
Cities,” he said. “I just came to the conclusion that I’d be happier and
 have a better quality of life staying up here.”
At 31, Vancura is at the old end of the 
generation dubbed the Millennials. Born between 1981 and 2000, the group
 gets its name from the fact that it’s the first generation to come of 
age in the new millennium. 
According to Minnesota Compass, there are 1.5
 millennials living in the Land of 10,000 Lakes—200,000 in Central 
Minnesota. That’s compared to 1.3 million Baby Boomers—the demographic 
bulge of people born between 1946 and 1964. As the Boomers retire, these young people are crucial to our region’s future. 
That’s what Vancura found when he did some research and 
discovered that there was only one other attorney under the age of 55 
with a solo practice in Cass County. So he literally hung out his 
shingle and founded the Vancura Law Firm, now located in Walker.  He 
immersed himself in the community, joining the Walker Rotary Club and 
St. Agnes Parish, and learned how to curl. He also took on as much pro 
bono work as he could handle and raised money for Hackensack’s  PAWS and
 CLAWS Animal Shelter, an Initiative Foundation Turn Key component fund.
Locals took note. “Franz was one of the first people to 
get back to us and say he’d help in any way,” said Betty Thomas, the 
founder of beekeeping supply company Mann Lake Ltd. and the driving 
force behind PAWS and CLAWS.  “Sometimes you can’t just have older folks
 who are established. You need to bring in the people with new ideas and
 listen to them.”
Economic development experts agree. “The Millennials are 
our future leaders, elected officials, employees, company owners and 
parents,” said Kathy Gaalswyk, president of the Initiative Foundation. 
“As the Baby Boomers retire, sell their companies and discontinue their 
public service, this is the next wave of leaders.”
Attracting these future leaders to Central Minnesota could
 be a challenge. An analysis done by the Pew Research Center in 
Washington, D.C., found that only 14 percent of Millennials live in 
rural areas nationwide, a marked decline from the 29 percent of Boomers 
who called small town America home when they were young adults. This 
challenge is further compounded by the fact that even though Millennials
 are less inclined to buy a home than older Americans, there’s a housing
 shortage in Central Minnesota.
The good news is that there’s another story beneath these 
statistics. Research by Ben Winchester, a fellow at the University of 
Minnesota Extension Center for Community Vitality, actually shows a 
“brain gain” in rural Minnesota since 1970, comprised primarily of 
people between the ages of 30 and 49 who, like Vancura, move to rural 
communities because they are drawn to the quality of life. As 
Millennials start families, Central Minnesota has an opportunity to 
capitalize on the region’s natural assets and the fact that our economy 
is no longer based solely on agriculture.
“This isn’t your grandpa’s rural,” said Winchester.  
“Anywhere between 30 to 60 percent of people in the rural communities 
are proprietors. A lot of people are independent contractors.”
Generation start-up 
Like any generation, Millennials have their own 
perspective on the world, which is often shaped by current events. Hit 
hard by the recession, they don’t feel the same kind of loyalty to a 
single employer that their older co-workers do. According to the Pew 
Research Center survey, about two-thirds of all employed Millennials say
 it is likely they will switch careers sometime in their working life, 
compared with 55 percent of Gen Xers and 31 percent of Baby Boomers.
In fact, many Millennials in rural communities will have 
to start and run their own businesses. “Millennials will be the most 
entrepreneurial generation,” said Jack Schultz, the author of Boomtown 
USA: The 7½ Keys to Big Success in Small Towns. “That’s important 
because most small towns aren’t going to be able to bring in the next 
company. We have to grow our own.”
Starting a business just made sense to Travis Kelley, the 
28-year-old co-founder and owner of JenTra Tools in Backus. After two 
years of working at a Minneapolis lumber company, the Backus native 
moved back home to sell doors to lumber yards north of Brainerd. When he
 noticed that the doors often warped after they were installed, he and 
his wife, Jen, decided to figure out a solution.
“The doors in our factories were always flat as a board,” 
Kelley said. “If the door is installed properly, it shouldn’t warp.” 
Seeing an opportunity for a precision tool that takes the guesswork out 
of door installation, the Kelleys created a prototype using tin, 
cardboard and a level from Menards. “We used it to put a door in and 
thought, holy cow, that will work,” said Kelley.
As a new company with no track record, the Kelleys weren’t
 able to get traditional funding for a loan to start their business. But
 research turned up several local opportunities that turned their dream 
into reality. An ex-lawyer from Andersen Windows wrote their utility 
patent pro bono. Business financing from the Initiative Foundation and 
Crow Wing Power got them on their way.
Manufactured in Rogers and assembled in Backus, The 
CHEATAH door level hit store shelves in 2012 and already has been 
mentioned on the DIY Network’s “Must Have” list from the International 
Building Show. They’ve sold 6,000 units and are working toward 
introducing other tools and breaking into the big box market. Kelley 
credits much of his success to his hometown. “I have so much support,” 
he said. “I grew up with these people so I know they always have my 
back.”
Connectors and collaborators 
This can-do spirit is part of a Millennial’s approach to 
work in general. It’s not unusual today to hear a Boomer marvel, and 
sometimes even gripe, about how their Millennial colleague feels 
entitled to a one-on-one meeting with the company’s president. But 
there’s a positive spin to that generational stereotype. “Millennials 
like to be in the loop,” said Diane Tran, the founder of Minnesota 
Rising, a network for emerging leaders in Minnesota. “People can say 
they constantly want ribbons and awards, but it’s more that they enjoy 
human connections. Millennials like feedback, collaborating and working 
in teams.”
That’s not the only way Millennials are changing the way 
that traditional workplaces operate. “Boomers are into the time clock,” 
said Chris Fastner, who in his work as the senior program manager for 
organizational development at the Initiative Foundation oversees the 
organization’s VISTA volunteers. “Millennials seem to be more focused on
 getting the work done,” he said.
That’s a generational stereotype that resonates with 
Katrina Pierson, the 28-year-old partner at HBH Consultants in St. 
Cloud. “I was 10 when my family got the Internet,” she said. “We are 
used to being on all the time because technology is part of who we are. 
People my age don’t want to be tied to a 9 to 5 structure.”
That natural ease with technology makes Millennials 
extremely valuable to their workplaces. As the first generation to view 
texting, tweeting, and “liking” posts on Facebook and Instagram as 
everyday parts of life, they understand how to capitalize on social 
media in a way that might elude their older colleagues. 
“Technology has
 given us a new set of tools that can lead to opportunities for 
innovation and connecting people,” said Tran. “The younger part of the 
workforce can help make meaning of these technologies.”
That doesn’t mean the Millennials entrance into the 
workforce has not come without bumps. At Mann Lake, Thomas says that her
 younger employees have learned that when they are at work, they need to
 keep their piercings and tattoos hidden. (Four in 10 Millennials have 
at least one tattoo, according to Pew Research.) “What they do after 
hours is up to them,” she said. “But when they are the face of Mann 
Lake, it has to be our corporate image.”
As an employee stock ownership company, Thomas knows that 
the future of Mann Lake  relies on this generation. “In small rural 
America kids graduate from high school, flee and don’t come back until 
they are ready to retire,” she said. “We need a reason that they can 
come back, live, raise their families, enjoy the quality of life we have
 and offer them a good standard of living.”