Register now for:
SMBMSP #65 - 8 Golden Rules for Sure-Fire Success with Facebook Ads
Monday, April 14, 2014 from 8:00 AM - 10:00 AM
In this presentation, Danny Olson, Weber Shandwick, and Arik Hanson, ACH Communications, will detail how to use Facebook advertising to drive awareness, leads and even bottom-line dollars for your clients and employers. They will offer up examples and case studies, as well as best practices and tips they have gleaned over the last couple years working with clients. Danny and Arik will also discuss recent changes to Facebook ads, and what they mean for you as you implement your campaigns.
* Please note: this event is on a Monday
Arik Hanson (@ArikHanson)
Arik Hanson is the principal of ACH Communications, a digital communications firm focused on fostering meaningful online interactions, driving digital relevance and building measurable growth through social channels. Arik's client list includes Fortune 500 and well-known brands like Select Comfort, General Mills, Walgreens and the Mall of America and local, homegrown brands like Starkey, Allina Health, Feed My Starving Children and UCare. Arik's blog, Communications Conversations (www.arikhanson.com
), has received numerous industry accolades including being named "Required Reading" by PRWeek and one of "The Top 25 Blogs to Follow" by PRWeb.
With more than 17 years of experience in marketing, communications and PR, Arik has played a lead role in many digital projects and online initiatives–both locally and nationally–over the last few years, including: Founding Help a PR Pro Out (HAPPO) and the first-ever Minnesota Blogger Conference
and organizing the Social Media Business Summit at BlogWorld in Las Vegas each year. Arik's also a regular contributor to the Ragan.com, Social Media Examiner, PR Daily andMinnPost and has been interviewed on the topics of social media and PR by media outlets like FOX-9 TV, Minnesota Business, Twin Cities Business and Minnesota Public Radio.
Danny Olson (@mrdolson)
Danny Olson is a director of Digital in Weber Shandwick's digital practice group, blending more traditional public relations experience with an expert knowledge of social media and digital development to integrate strategic digital components into communications campaigns.
Danny provides his clients valuable strategic insight and counsel on integrated marketing campaigns for sustained consumer engagements and brand and product launches. Drawing on his experience with social marketing, emerging media and how specific audience groups interact online, Danny designs programs that leverage the strengths of new media to deliver lasting, measurable results. His client experience has included working with General Mills, Verizon, Nestle, Land O' Lakes, U.S. Army and more.
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