Generation WE's homepage asks you to "Listen Closely. It's the Sound of Your World Changing Forever." Their focus on the arrival of the Millennial generation is a call to action. Authors Eric Greenberg and Karl Weber claim that the huge numbers and progressive attitudes of this rising generation are changing America and the world and go on to detail it in their book, winner of the Montaigne Medal for most thought-provoking book of 2009, as well as in the video below. Visit the Generation WE website to download the free book in English (PDF) or to reference their data and action initiatives. And don't forget to listen closely.